Wella business founded in 1880 by a hairdresser
Franz Stroher.

His business was founded on the values of vision
and innovation. These principles that remain
inherent even today.

Company name Wella derived form the German name meaning ‘wave’. In the beginning, products were developed to give permanent waves to the hair.

Wella partnered with salons and developed a
full service proposition.

Production and innovation continued.

Wella pioneered an industry revolution with the invention of Koleston Perfect- the first cream colourant that also nourished hair. Koleston is now a leading retail colour brand in many dark hair countries worldwide*.

Wella recognized the trend of experimentation during this decade and launched Wella Privat. The range was available to buy in salons, enabling consumers to take professional hair-care products home for the first time.

Wella spawned a new generation of styling products.

Wella celebrated its 100th birthday.

Wella continued discovering new ingredients and won important awards. The company took ownership of glamorous U.S. designer brand Sebastian and broadened its beauty portfolio.

Wella’s annual hair fashion collections – Trend Vision – became an inspiration to stylists everywhere. The company expanded throughout Asia/Pacific bringing hairdressing innovation to every corner of the world. In 2003, Wella joined Procter & Gamble to become part of the biggest hair company in the world.